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Privacy Policy

Effective date: 27 April 2026 · Last updated: 27 April 2026

HappySmurf operates as a curated catalogue and third-party referral service. This Privacy Policy explains the very limited information we collect and how it is handled.

1. What We Do NOT Collect

Because the Service is a catalogue and not a retailer, the following do not happen on this website:

  • No user accounts. We do not offer registration or sign-up.
  • No shopping cart, no checkout, no payment processing.
  • No card numbers, billing addresses, or payment details ever pass through this site.
  • No mailing list sign-ups or marketing-email collection.
  • No order histories, order forms, or purchase data stored by us.

All purchases happen on an external third-party platform (the “Fulfilment Platform”), under that platform's own privacy policy and terms of service. Information you provide there is governed entirely by their policy, not ours.

2. What We Do Collect

The Service is intentionally lightweight. The information we collect is limited to the following:

  • Standard server logs. Like most websites, our hosting provider records non-personal request data - browser type, referring page, timestamp, and IP address - for security, abuse prevention, and basic traffic analysis. Logs are retained for a limited period and then discarded.
  • Cookies and analytics. We may set a small number of cookies for basic site functionality and aggregate usage measurement. You can disable cookies via your browser settings; the Service will continue to function.
  • E-mails you choose to send us. If you contact support@happysmurf.com or use our contact page, we receive your e-mail address and the contents of your message. We use this only to respond to your enquiry and retain it only as long as necessary for that purpose.

3. Payments & Third-Party Platform

All payments and transactions occur on the Fulfilment Platform. HappySmurf does not see, store, transmit, or process payment information at any point. Card data, wallet data, and billing details are handled exclusively by the Fulfilment Platform and its underlying payment processors (such as Visa, Mastercard, PayPal, Apple Pay, Skrill, and cryptocurrency processors), each under their own privacy policies.

4. How Information Is Shared

We do not sell, rent, or trade personal information. We may disclose information only:

  • To respond to a subpoena, court order, or other lawful governmental request.
  • Where we believe in good faith that disclosure is reasonably necessary to protect our rights or the rights of third parties.
  • To trusted service providers (such as our hosting provider) strictly to operate the Service, under confidentiality obligations.

5. Your Rights (GDPR / UK GDPR)

If you are a resident of the European Economic Area (EEA), the United Kingdom, or another jurisdiction with comparable privacy laws, you have the following rights regarding any personal data we hold (in practice, this is typically limited to the contents of any e-mails you have sent us):

  • Right to access.
  • Right to rectification of inaccurate or incomplete data.
  • Right to erasure (the “right to be forgotten”).
  • Right to restriction of processing.
  • Right to data portability.
  • Right to object to processing.
  • Right to lodge a complaint with a supervisory authority.

To exercise any of these rights, contact support@happysmurf.com.

6. Your Rights (CCPA - California Residents)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (“CCPA”), including the right to know what personal information is collected and how it is used, the right to delete personal information, and the right to opt out of the sale of personal information. We do not sell personal information.

7. Children's Privacy

The Service is not directed to individuals under the age of 13 and we do not knowingly collect personal information from children under 13. The minimum age for using the Service is 18 (see our Terms & Conditions for eligibility requirements).

8. International Transfers

Our hosting provider may store server logs in countries other than the one in which you are resident. By using the Service, you consent to such transfers.

9. Security

We implement reasonable security measures to protect the limited information we hold from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We encourage visitors to check this page periodically. Continued use of the Service after a change constitutes acceptance of the updated policy.

11. Contact

Questions about this Privacy Policy or your personal data can be sent to support@happysmurf.com or via our contact page.

HappySmurf operates as an independent curated catalogue and third-party referral service. All purchases and transactions are processed on an external third-party platform under that platform's own terms of service; no transactions, payments, or account registrations occur on this website. We are not affiliated, associated, authorized, endorsed by, sponsored by, or in any way officially connected with Riot Games, Inc., League of Legends, or any of their subsidiaries or affiliates. League of Legends, LoL, and Riot Games are registered trademarks of Riot Games, Inc. All other product names, logos, and brands are property of their respective owners. For official League of Legends support, visit support.riotgames.com.