The secret of popularity of LoL

Anyone who even sees a glimpse of the League of Legends game immediately becomes interested, and wants to play it. What is the reason for such attractiveness?

The players find it pretty obvious: an exciting plot, beautiful graphics, lots of interesting characters. But marketers are a meticulous people, and love to conduct a more detailed analysis.

So, why do users of different age and social groups equally like League of Legends?

One of the main secrets of popularity is that at its time the game started very powerfully on the market. It appeared in 2010 and was very different from all the then existing games.

Free without a trick

The uniqueness of League of Legends is that the game is really free. What does “really” mean? There are quite a few of so-called free games on the market. But if the players do not pay anything, then they can not win, as paying players get a huge advantage. Thus, in the free mode, the player turns into just a spectator.

The LoL game is absolutely different. During the game, players can receive a special game currency (Riot points). You can buy the same currency with money, but you can collect it during the game.

You can get a champion either for money or you can to unblock him during the game. The same goes for equipment, skins and magical equipment.

The profit that the creators of the game make is entirely dependent on the interest and impatience of the players. Getting any champions and providing them with everything they need can be absolutely free. You can do it by playing just a few games.

But if players are impatient, they can at any time buy whatever they wish for money. A huge number of players choose the second way: they buy new skins as soon as they appear.

Updates of the game come out with great regularity, which also constantly intensifies the interest of the players, does not let them get bored and in the familiar surroundings.

Moving up the hierarchy in the game goes on very quickly. All players feel that they can reach the professional level, if they want. It also attracts users to the game, and they remain its loyal fans for many years. Everyone has a chance to get an invitation to play in a big professional tournament, and this makes the players play literally tirelessly.

Of great interest is also the possibility to play with friends and form teams.

The duration of one game is only 35 minutes, which fits perfectly into the daily routine of each person. If you have a desire, then you can play all day, but if a person works or learns, then a 35-minute break for a game becomes an excellent respite and a source of new experiences.

Available game statistics clearly shows the growth of player’s skills and competitiveness. And the ability to compare yourself with others is the main source of excitement.

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